- Centralize customer information
- Automate marketing interactions
- Provide business intelligence
- Facilitate communications
- Track sales opportunities
- Analyze data
- Enable responsive customer service
One of the leading products in the CRM space that delivers the value talked about previously is Microsoft Dynamics CRM. Microsoft Dynamics CRM is unique in the CRM marketplace and is leading the way in innovation and usability across the globe. The Dynamics CRM platform offers companies a unique set of productivity tools across sales, marketing, and customer service. Microsoft CRM is differentiated from competitors by its ability to extend and scale across multiple business units, giving companies the ability to leverage their Microsoft CRM investment without the need for additional software.